Zhouzhi Kiwifruit

 As the local popularity of this fruit increased, New Zealanders discarded the local Chinese name for the fruit (yáng táo) in favor of the name Chinese gooseberry. After World War II, it was marketed under the names "Chinese gooseberry" and "melonette". The California based importer rejected these names because melons and berries attracted high duties in the US. In 1959 the fruit was re-branded "kiwifruit" after the kiwi bird, New Zealand’s national symbol, as the bird and the fruit share a similar appearance (small, brown, and furry).

See also: Kiwifruit industry in New Zealand#Rebranding the Chinese Gooseberry

Kiwifruit has since become a common name for all commercially grown fruit from the family Actinidia.[9] In Chinese, the current word for most wild or local varieties of the kiwifruit is the Macaque peach. The imported varieties are often referred to as wonder fruit (qí yì guǒ), as qí yì (wonder) sounds similar to kiwi.

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